Section one
Consumer survey.
Brew commissioned an original online survey of 1,000 UK adults, conducted by Sensu Insights in October 2025.
The sample was nationally representative, weighted by age, gender and region to reflect the profile of the UK adult population. Respondents were screened to include adults who visit pubs, bars or restaurants at least occasionally. The survey covered visit frequency, motivations for visiting, digital discovery behaviour, content engagement, post-visit sharing and attitudes towards low and no alcohol options.
All percentages cited in this report refer to this survey unless otherwise stated.
Section two
Website analytics.
Website behaviour data is drawn from Google Analytics, averaged across more than 2,000 UK venues for 2025.
The data provides a behavioural complement to the consumer survey, reflecting how visitors interact with venue websites rather than how they report doing so.
Section three
Trade interviews.
Qualitative interviews were conducted with pub and bar operators and managers during the same period as the consumer survey.
Interviews explored current trading conditions, cost pressures, marketing practice and attitudes towards digital investment. Participants included independent operators and managed estate representatives across a range of formats and locations. Interview findings are used to contextualise and illustrate the quantitative data; they are not intended to be statistically representative of the sector.
Section four
Industry data.
The sector context sections of this report draw on published analysis from established industry sources.
Sources include the British Beer and Pub Association (BBPA), UKHospitality, the Office for National Statistics (ONS), Access Hospitality and other industry bodies. Where specific data points are cited, the source is noted in the text. Industry data has been used to establish context and trends rather than as primary research.
This is the second annual Pints & Profits report
The first edition, published in 2024, established the baseline for digital marketing behaviour in the sector. Where relevant, 2026 findings are compared against 2024 data to identify directional trends.
