Most industry reports follow a familiar pattern... Data goes in, a polished PDF comes out, and only a fraction of the insight actually gets used.
That’s not criticism, just reality. There’s always more data than can be meaningfully presented, and most brands – and the people who run them – don’t have the time to dig beyond the headline findings.
This year, with our 2026 Pints & Profits Report, we did something different. We still published the report, but we also built a swish new way for you to interrogate the data yourself.
Article summary:
- What’s in our pub industry trends report?
- What’s different this year?
- Why this matters for hospitality businesses
- Pub industry trends, by Brew
- What to do next?
- Pub industry trends: FAQs
What’s in our pub industry trends report?
The Pints & Profits 2026 report looks at the pub industry trends shaping how people discover, choose, and engage with pubs and bars today.
It’s grounded in consumer survey data, covering behaviours, preferences, and expectations across areas such as:
- How customers decide where to go
- The role of digital channels in influencing visits
- What drives repeat visits and loyalty
- Differences in behaviour by age group and gender
- Changing expectations around experience, value, and convenience
Explore the full report: Pints & Profits 2026
As with any report, it surfaces key findings and patterns. But by necessity, it is a curated view. Not every cut of the data makes it into the final document.
What’s different this year?
Alongside the report, we built a companion tool – a Model Context Protocol (MCP) server that exposes the underlying survey data directly to AI.
In plain terms, it allows you to connect your AI tool to the actual dataset behind the report, so you can ask your own questions and get answers based on real data.
You are not limited to the charts we chose to include. You can explore:
- Specific audience segments
- Individual questions in detail
- Comparisons across demographics
- Angles that are relevant to your own business
It’s free to use and doesn’t require an API key.
Dig into the report insights with AI: Try our MCP tool
This is not about adding a layer of complexity. It is about removing a barrier between you and the data.
Why this matters for hospitality businesses
There is a practical problem with how most people are using AI.
If you point an AI tool at a PDF or a web page and ask it to summarise or analyse the content, you are relying on its interpretation. That can lead to gaps, misreadings, or, in some cases, fabricated answers.
That’s not a failure of the user. It’s a limitation of the input.
The MCP server solves this by giving the AI direct access to the structured data itself. Instead of guessing, it can retrieve and work with the actual survey responses.
The result is simple, but important: more reliable insight.
For hospitality brands and operators, that means you can:
- Ask very specific questions about your audience
- Test assumptions before acting on them
- Generate tailored summaries for your business context
- Explore pub industry trends at a level that is usually hidden behind headline stats
It turns the report from something you read into something you can use.
Pub industry trends, by Brew
The report itself makes a clear argument: hospitality businesses need to start thinking about how they build for AI.
That does not just mean using AI tools. It means structuring data, systems, and content in ways that AI can actually work with.
Publishing a PDF alone does not meet that standard.
By releasing the data through an MCP server as well as traditional formats, we are applying that principle to our own work. The medium reflects the message.
This is not a feature for the sake of it. It is a practical example of how making data AI-accessible changes what people can do with it.
So, whether you download a copy of the full report or get straight to discussing next steps with AI via our MCP tool, you’re about to have all the insight you need to make a difference to your business.
What to do next?
If you want the headlines, download a copy of the full report.
If you want to explore the data on your own terms, try our MCP tool.
One gives you the story. The other lets you ask your own questions.
Either way, you’ll have all you need to make a difference to your business – and the industry at large. We've earned a cuppa, don’t you think?
Pub industry trends: FAQs
On Instagram, around 3.1% is considered strong for hospitality. On TikTok, aim for 3.0% to 3.5%, with higher performance possible in food and beverage content.
Consistency matters more than volume. On Instagram, focus on regular Reels and daily Stories. On TikTok, post with intent rather than frequency. On Facebook, prioritise key updates and events.
Both. Organic content identifies what resonates. Paid social amplifies it. The most effective strategies combine the two.
Video-led, authentic content performs best. Behind-the-scenes footage, staff personalities, and real moments consistently outperform polished promotional content.
Ideally within the first hour. Early engagement signals activity to platforms and increases the likelihood of wider distribution.
Ryan Noble
From Birmingham and London to the far reaches of Tokyo, our lead copywriter, Ryan, follows his love of words and language wherever it takes him.
