Since 2021 and the post-COVID reset, we’ve seen a clear shift in how marketing teams are structured. More “always-on” or operational activity is being brought in-house by pub companies, whilst specialist, performance-driven disciplines – particularly paid advertising, SEO and data analytics – are increasingly being trusted to agencies.
That shift has played directly to Brew’s strengths.
One of our biggest success stories over the last few years has been the growth of our paid advertising offering and especially paid social within this skillset. Today, this work accounts for over half of everything we do, with Brew firmly positioned as a boutique paid social agency specialising in hospitality.
The reasons behind that growth are consistent in our client feedback. Clients cite our expertise, professionalism, and reliability – combined with our nimbleness, speed of response, and trademark friendliness and approachability – as the reasons they enjoy working with Brew and continue to trust us with their budgets.
A key part of our model is that we work comfortably alongside larger media agencies, supporting brands and projects that benefit from deeper category knowledge, closer attention, and specialist execution. Our 16+ years in hospitality, combined with long-standing organic social media expertise, means we understand not just how to run campaigns, but how hospitality brands actually operate.
Article contents:
- Meta Partner Agency: What it really means
- How to become a Meta Business Partner
- Meta Business Partner agency: What this means for our clients
- Meta Business Partner: What it doesn’t mean (and why that matters)
- Why we love being a Meta Business Partner agency in Birmingham
- Meta Business Partner Agency FAQs
Meta Partner Agency: What it really means
Which brings us to some good news. It’s official:
Brew is now a Meta Partner Agency.
You could argue that any business might earn a little love if it was spending around £750k a year on a platform – but this recognition goes well beyond spend.
Meta has formally recognised Brew as a trusted, high-quality advertising partner, and the real beneficiaries of that status are our clients.
How to become a Meta Business Partner
To achieve the Meta Partner Agency badge, agencies must demonstrate:
- Consistent ad spend under management across Meta platforms
- Proven performance outcomes (not just spend, but results)
- Certified staff through Meta Blueprint
- Strong account hygiene (policy compliance, stability, low risk)
In short, Meta believes we know how to run campaigns properly and responsibly.
We’ve proven this time and time again, but nowhere is it clearer than in our paid social strategy and campaign for Mitchells & Butlers. Read through and see how we increased impressions, engagements, and cost per results (CPR) across the board.
Meta Business Partner agency: What this means for our clients
Practically, Meta Partner status gives us:
- Preferential access and a dedicated Meta representative
- Early access to new ad products and betas
- Faster escalation paths for account or policy issues, such as the 2026 HFSS regulations
- Improved support for complex account structures
- Early visibility of best-practice changes before they fully roll out
This helps us reduce friction, stay ahead of change, and move faster when it matters.
Meta Business Partner: What it doesn’t mean (and why that matters)
Let’s also be clear about what Meta Partner status does not mean.
There’s no preferential treatment in the auction and no guaranteed performance uplift. Results still come from strong strategy, better creative, disciplined testing and learning, and a deep understanding of your audience.
That’s exactly where Brew focuses.
Why we love being a Meta Business Partner agency in Birmingham
For Brew, this certification is less about a badge and more about raising the bar. It’s an incentive to test more, learn faster, and turn insight into tangible wins for our clients. We’re very much looking forward to the years ahead as a Meta Partner Agency and everything that comes with that.
Find out more: Paid Social Campaigns That Drive Action
Meta Business Partner Agency FAQs
A Meta Partner Agency is an agency officially recognised by Meta for its proven expertise in running effective advertising across platforms like Facebook and Instagram. Partner status isn’t just a badge – it shows that an agency meets Meta’s standards for performance, skills, and best practice.
The biggest benefit is expertise. Meta Partner Agencies understand how to structure campaigns, optimise audiences, and test creative to maximise return on investment.
You also gain access to advanced support, beta tools, and performance insights that non-partner agencies may not have.
Becoming a Meta Partner Agency is not easy – and that’s the point. Agencies must demonstrate consistent ad spend management, strong campaign performance, and certified team members. Meta regularly reviews partner status, so marketing agencies need to maintain high standards over time. This makes partner status a reliable signal for brands looking for experienced and trustworthy support.
Meta ads are particularly powerful for hospitality brands because they combine visual storytelling with precise targeting. Restaurants, pubs, hotels, and attractions can reach people based on location, interests, and behaviours – from last-minute diners to weekend getaway planners.
With the right strategy, a Meta Partner Agency can help hospitality brands to drive bookings, footfall, and brand awareness while keeping budgets efficient.
Yes. Meta ads can be scaled to suit almost any budget. Smaller hospitality businesses can start with highly localised campaigns, promoting offers, events, or seasonal menus to nearby audiences.
A Meta Partner Agency can help prioritise spend, test creative quickly, and focus on results that matter most – like bookings or enquiries – rather than vanity metrics.
Success is measured against clear business objectives, not just likes or reach. This might include cost per booking, return on ad spend, or increased footfall during key trading periods.
Matt Bowell
Matt has been in marketing for 25 years, clocking up many years for institutions like the NHS, the BBC, Comic Relief, Goodyear Dunlop, and Lonely Planet in the UK and abroad. Matt leads the client service team as one of Brew’s directors.
