The first question you might have is, “Why would an award-winning agency reveal how they do things?” What benefit do we have from “pulling back the curtain” on our business when so much of the marketing industry is so secretive? 

Well, we know that social media marketing agencies can often feel mysterious or intimidating, especially for local, independent pubs and restaurants who may be taking their first step into the world of digital marketing.  

At Brew, we do things differently; we pride ourselves on being more human, more transparent, and more grounded in real experience – thanks to our many years as a digital marketing agency in hospitality.  

So, take a peek behind the curtain and see how we work, who’s doing the do, and why it all matters. You might decide you want to be part of it. 

Article summary

Who we are (and why we exist)

In case this is your first time here, let us introduce ourselves. We’re Brew, an award-winning full-service digital marketing agency for pubs, restaurants, and hospitality brands. 

Hospitality is at the heart of everything we do, from helping people discover their new favourite restaurant to incentivising them to share their experience online afterwards, spreading the word to other foodies nearby. 

Though we’re partial to a bit of quality time at the pub, our experience goes far beyond a packet of scampi fries and an IPA after work. Our team is made up of industry experts with proven success in real-world businesses and digital strategy, from campaign planning and client management to copywriting, design, and paid advertising, to name a few. 

We’re also big fans of keeping this industry accessible for everyone, avoiding buzzwords, jargon, and big words for the sake of big words. Who’s that for, really? 

The way we work: What it’s like to work with Brew

If you like what you’ve heard so far and think you’d like to work with an agency like us, here’s how we take a potential client from a first chat to a successful marketing campaign.

  • Enquiry → Discovery chat: We’ll have a chat (ideally over a cuppa) to discuss what you’re looking for. What can we help you with? 
  • Brand and audience deep dive: From there, it’s our turn to get to know your business in-depth. What are you trying to achieve, and who do we need to reach?  
  • Time to strategise: Based on our deep dive, we’ll have agreed on the channels and campaigns we’re looking to support. Here’s where we put an expert plan together.
  • Launch, review, improve, repeat: Then, it’s go time! We’ll launch your campaign – whether it’s email marketing, social media, a new website, and more – keeping track of how it’s performing and what can be improved next time before we do it all again.

We’re not the kind of agency who will say yes to something we don’t think we can achieve. We want you at your digital best, and false promises will never get you there. If we think your goals don’t align with our skills, we’ll help you get in touch with experts who can help.

Meet the team (yes, we’re real humans)

There are far too many experts to name, but allow us to introduce just a few of the key people behind the agency:

  • Matt: Our Australia-based director, with decades of experience in marketing for the likes of the NHS, the BBC, Comic Relief, Goodyear Dunlop, and Lonely Planet. Likely by the pool right now. 
  • Julie: Our social media specialist. You’ll never catch her in a photo, but if you speak to any of our clients on social media... you’ve likely had a chat with her.
A picture of our client services director and CEO, smiling next to an okay sign and “Matt.”
  • Scott: Our lead designer, blessed with an eye for brand identity, striking designs, and a passion for style tiles and Swiss design. Don’t ask. 
  • Adam: Our UK-based technical director, keeping us at the forefront of tech and security in digital marketing. May race NFT horses. 
A picture of Adam, technical director and CEO, on the left, and Scott, lead designer, on the right.
  • James: Lead project manager extraordinaire – if he’s managing your project, you know you’re in good hands. Also makes a mean burger.  
  • Emm: Neurodivergent and proud to be different. Our social media training lead and content strategist who isn’t afraid to bring a splash of colour and dark humour to a meeting – and don’t we need a little more of both in this world?
James, lead project manager, on the left, and Emm, social media strategist, on the right.
  • Max: Our paid social lead, focused on performance-driven campaigns that turn scrolls into bookings – but will always make time for a few laughs, naturally. 
  • Sophie: Our client service lead, ensuring every partnership runs smoothly, strategically, and with a few vegan treats nearby. If she’s not at her desk, she may be in Brighton. 

And that’s really just a handful of people at Brew. Every single member of the team come from creative backgrounds and are experts in their field. They’re weird and wonderful, just how we like them.

What makes Brew different?

If we had to list off a few things, we’d say: 

  • Our love for content strategy and paid social ads, crafting a brand’s tone of voice, storytelling, and copywriting efforts to bring people through the door.  
  • Our passion for local, independent businesses and ethical marketing.
  • Our flexible, collaborative style; clients are partners, not accounts. 
  • No one-size-fits-all solutions; every project is shaped around the client, not just the market.

We can also build a pretty great pub website – ask anyone.

Real results, not just pretty posts

We’re not about one-off viral posts – although they’re nice to have now and then. We’re all about building trust and loyalty over time, meaning that the audience you build isn’t going anywhere. Once they’ve bought into what you do and sell, they’re sticking around. 

But why tell you when we can show you? 

Here’s what our clients have to say after working with us…  

Influencer marketing: Premium Christmas events

“Working with the Brew team on our festive influencer events across Miller & Carter, Vintage Inns, and Premium Country Pubs was a really rewarding experience.

These events marked a new way of working for our brands, bringing influencers and content creators together in a more immersive, experience-led format ahead of our festive menus going live.

The events themselves ran seamlessly, the content captured and shared was of a great standard, and the process gave us valuable learnings that we’ll take forward into future activity.

"I’m really looking forward to reviewing the results to showcase the wider impact these events have had for each brand.” – Amelia Berry, Mitchells and Butlers

See the full case study.

New pub website: 1000 Trades

“The team at Brew are specialists in what they do, and know the hospitality sector inside out. They undertook a deep dive into our business and brand; the result is a website that looks stunning and reflects who we are, and that is easy to update and fine-tuned to drive traffic in an intelligent way.” - John Stapleton, Pub Owner

Hospitality website development: Mitchells & Butlers

“We worked with Brew to deliver a pragmatic and cost-effective solution to updating our dated corporate website… The result is a significantly improved designed, with much improved useability and a consistent look and feel.” - Sophie Chadd, Digital Production Manager

Intrigued? We think you’d love our case studies. 

What’s next for Brew?

We have a lot planned for this year and beyond, but here’s a glimpse of what we’re currently focusing on: 

  • Expanding our client base in the hospitality sector: We continue to grow our portfolio with leading hospitality brands, building long-term partnerships across the UK.  
  • Further honing our niche: Understanding the hospitality sector on a deeper level by becoming industry leaders. We share the annual Pints & Profits Report, providing insight into the state of digital marketing in hospitality with actionable recommendations for pubs and restaurants. 
  • Improving work-life balance: We were one of the first agencies in the UK to adopt a nine-day fortnight, supporting a healthier, more sustainable way of working for our team.  
  • Inspiring and training the future: We’re continuing to work with local universities, like Birmingham City University, to offer marketing graduates opportunities beyond lectures and into the real world. 
  • Winning awards: We were proud winners of Digital Marketing Agency of the Year at the 2025 We Are Creative Awards and we’ve also been recognised at the inaugural National Digital Awards, taking home: 

If you want to be part of all of that… let’s chat! No pressure. No hard sell. It can be as easy as chatting about your business over a pint at the local pub. In fact, we’d recommend it.

Hospitality is personal – so is our work

We truly believe that marketing – and really, any partnership or workplace – should feel human, not corporate. That’s part of why we’re giving you insight into who we are and how we work. 

First and foremost, we’re people. Our love of digital marketing and everything that comes with it is secondary. We’re hoping you feel the same way about yourself. 

Great marketing starts with a good conversation, and hopefully a brew. 

Go on – we're buying. 

Matt Bowell

Matt Bowell

Matt has been in marketing for 25 years, clocking up many years for institutions like the NHS, the BBC, Comic Relief, Goodyear Dunlop, and Lonely Planet in the UK and abroad. Matt leads the client service team as one of Brew’s directors.

Work with the best

Now that you know what we do, let’s collaborate on something together.

We’ve worked with more pubs & restaurants than any other digital marketing agency. 

Get in touch