Knowing the best time to post on social media in the UK can make the difference between your content being ignored and sparking real engagement. Posting at the right time helps ensure your social content actually reaches your audience when they’re most active online.
In this guide, we’ve gathered the latest 2025 data on UK social media posting times, covering Facebook, Instagram, TikTok, X, LinkedIn and YouTube. You’ll also learn which days to avoid, plus how to find the personalised best times to post for your own audience.
- Best time to post on social media (UK in general)
- Best time to post on Facebook (UK)
- Best time to post on Instagram (UK)
- Best time to post on TikTok (UK)
- Best time to post on X, formally known as Twitter (UK)
- Best time to post on LinkedIn (UK)
- Best time to post on YouTube (UK)
- How to find your own best times to post on social media
Best time to post on social media (UK in general)
In 2025, Sprout Social analysed nearly 300 million engagements across 50,000 social profiles in the UK to identify the moments when your content connects best with audiences – and when it falls flat. Note that these times are for the UK in general and should serve as a guide until you get into your stride.
- Monday: 17:00 to 22:00
- Tuesday: 16:00 to 20:00
- Wednesday: 13:00 to 21:00
- Thursday: 16:00 to 23:00
- Friday: 15:00 to 22:00
- Best days to post on social media: Thursday
- Worst day to post on social media: Saturday
Best time to post on Facebook (UK)
- Monday: 16:00-21:00
- Tuesday: 16:00-20:00
- Wednesday: 16:00-20:00
- Thursday: 16:00-21:00
- Friday: 16:00-18:00
- Saturday: 17:00-20:00
- Sunday: 16:00-19:00
- Best day to post on Facebook in the UK: Monday and Thursday
- Worst day to post on Facebook in the UK: Saturday
Best time to post on Instagram (UK)
- Monday: 12:00-13:00, 17:00-22:00
- Tuesday: 17:00-18:00
- Wednesday: 17:00-21:00
- Thursday: 19:00-20:00
- Friday: 15:00-22:00
- Saturday: 09:00-21:00
- Sunday: 16:00-20:00
- Best day to post on Instagram in the UK: Sunday
- Worst day to post on Instagram in the UK: Saturday
Best time to post on TikTok (UK)
- Monday: 18:00-20:00
- Tuesday: 17:00-23:00
- Wednesday: 19:00-00:00
- Thursday: 16:00-22:00
- Friday: 20:00-21:00
- Saturday: 17:00-18:00
- Sunday: 18:00-20:00
- Best day to post on TikTok in the UK: Thursday
- Worst day to post on TikTok in the UK: Saturday
Best time to post on X (formally known as Twitter) (UK)
- Monday: 15:00-18:00
- Tuesday: 15:00-18:00
- Wednesday: 13:00-21:00
- Thursday: 16:00-23:00
- Friday: 17:00-18:00
- Saturday: 14:00-15:00, 17:00-18:00, 19:00-20:00
- Sunday: 15:00-19:00
- Best day to post on X in the UK: Sunday
- Worst day to post on X in the UK: Sunday
Best time to post on LinkedIn (UK)
- Monday: 16:00-18:00
- Tuesday: 16:00-17:00
- Wednesday: 16:00-17:00
- Thursday: 15:00-19:00
- Friday: 10:00-11:00
- Saturday: 09:00-11:00
- Sunday: 08:00-22:00
- Best day to post on LinkedIn in the UK: Thursday
- Worst day to post on LinkedIn in the UK: Sunday
Best time to post on YouTube (UK)
- Monday: 19:00-20:00
- Tuesday: 19:00-20:00
- Wednesday: 19:00-20:00
- Thursday: 19:00-20:00
- Friday: 19:00-20:00
- Saturday: 19:00-20:00
- Sunday: 19:00-20:00
- Best day to post on YouTube in the UK: Thursday
- Worst day to post on YouTube in the UK: Saturday
How to find personalised best times to post on social media in the UK
Getting the most from social media in the UK means being smart about when you post. So, while we’ve provided you with the optimal UK posting times of the major social players here, you also need to consider social insights from your business pages and profiles, which will be specific to your audience. The trick is to start with this beat, then let your unique social audience build the melody.
Best time to post FAQs
According to 2025 research from Sprout Social, the best overall day to post in the UK is Thursday, with engagement peaking between 16:00 and 23:00.
Engagement is lowest on Saturdays across most platforms. Unless you have specific weekend promotions, avoid posting during these hours.
Yes. Instagram’s algorithm prioritises fresh content, and posting when your audience is most active increases the chance of being seen and engaged with.
Hospitality brands often see the best results by posting in the late afternoon or early evening (around 16:00–20:00) when people are making dining or entertainment decisions. For a time-sensitive offer, e.g. Taco Tuesday, post the day before.
Use analytics tools built into each platform (such as Meta Insights or LinkedIn Analytics). Combine these with the UK-wide averages in this guide to refine your personalised posting schedule.
Emmaline McAndrew
Emm heads up our social media training programmes and takes the marketing lead at Brew, delivering senior strategic support across client campaigns. And with over 25 years in the digital marketing industry, she’s a trusted pair of hands.
