SWYDO Custom Reporting: Social Media Reporting Tool

DevelopmentPaid socialPPC

Reporting on social media campaigns seems to get harder every day, with multiple platforms, ads, and clients to cover. So, we customised SWYDO for our own bespoke needs, allowing us to create custom social media reports exactly as we – or our clients – wanted to see them.

A person using a laptop to look through a Swydo Meta ads report.

The challenge of social media reporting

With reporting, there are two different ways of sorting and seeing your data: Spreadsheets and Dashboards.

For spreadsheets, you have to export your data from your chosen social media platform, clean it up, and make it presentable in a client-friendly presentation deck or PDF.

While it gives you full control and freedom over data shown, it’s a time-consuming, manual process with room for human error.

For dashboards, this is usually a platform that allows you to integrate data from a social media platform in a more approachable format.

While this saves time with automation across multi-channel data, there’s a lack of control and comes with additional costs.

The best of both worlds? SWYDO.

The team smiling while looking at a laptop screen.

What is SWYDO?

SWYDO is a third-party social media reporting tool with plenty of customisability for our team of paid social media experts.

By setting up and integrating SWYDO into our paid social team, we built our own path to cost-effective, custom social media reports.

This includes:

• Various data integrations
• Creating reports
• Creating custom metrics specific to clients (AOV, ROI, ROAS)
• Automatic comparisons
• Granular information
• Present mode
• Various ways of sharing reports
• Setting alerts
• Setting goals

The future of custom social media reporting

When it comes to saving time and resources, you want to be able to report on multiple channels and campaigns from one platform, so we took our integration with SWYDO a little further...

Not only did our paid social team start creating custom social reports, but Connected Vet – our partner veterinary clinic group – also began using it for their Mailchimp email marketing reports.

Next up... Integrating SWYDO into Meta reports, PPC reports, and perhaps even combining Meta and Google Analytics into one collection of actionable insights.

When you have the tool to create or personalise your reporting tool, there’s no limit to the kind of reporting you can do.

A woman using a tablet to look through files and reports.

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