Social media training for Wadworth pubs

The Wadworth logo: Since 1875, Wadworth. Traditions worth holding on to.
A pint of Wadworth Brewery's beer being pulled from the pump.
Content Marketing

Need social media training for pubs? We're the agency to ask. Discover our 12-month social media training programme for Wadworth Brewery, upskilling managed houses and business partners across online and in-person training.

Project achievements

Webinars 10
In-person sessions 2
Pubs engaged in training 140
A hand holding an iPad. On its screen is the 2026 social media training schedule for Wadworth Brewery.

The Brief

Wadworth has been brewing beer in the beautiful market town of Devizes, Wiltshire, since 1875. In 2023, they invested in a state-of-the-art brewing facility on Folly Road, moving out of their 1885 brewery at Northgate.

Much like their previous brewery, their pubs' social media training also needed an upgrade.

Where it had previously been sporadic, the Wadworth team wanted a 12-month social media training programme that targeted managed houses and business partners across a mix of convenient online and practical in-person training. 

A Mac laptop with one of the training sessions on the screen: Get on track for social media success.

The Approach

First, we identified gaps in social media knowledge and skills across these audiences. This allowed us to create a social media training programme for pubs that made sense to the people it was training.

From here, we could create a 12-year social media training schedule with one in-depth topic per month, such as Mastering social media strategy, How to edit creative, engaging short-form video, and Seasonal storytelling: Halloween & Christmas edition, to name a few. 

Emm McAndrew teaching at an in-person session wearing a colourful cherry jumpsuit and bright yellow glasses.

The Solution

All that was left was to carry out the actual social media training sessions, delivering: In-person training that was always a hit with the team, allowing them to ask all their burning social media questions while face-to-face with an expert. It also gave us the ability to provide hands-on support for specifics, such as showing team members exactly how to edit Reels across different tools, etc.

Online webinars that brought the same in-depth social media training with the convenience of accessibility and time, allowing people to join from wherever they were (or catch up with the recording later).

This is how social media training for pubs should be: in-depth, varied, engaging, and accessible. 

Beatrice taking footage with her phone at the bar of a Wadworth's pub.
Taking portrait footage for social media content of a beautiful Wadworth pub exterior.
Discover in-progress content being shot at a Wadworth pub.

Need social media training for your pubs? Let's chat. 

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