SEO for School Website: Education Marketing & SEO

PPCSEO

Malvern College has a rich heritage and a modern outlook, so they weren’t afraid to put their trust in a new strategy of SEO for schools. With our multilayered approach, we showed them the best way for a school to improve Google rankings and more. School’s in session…

Project achievements

Increase in key events for organic activity2,662%

Increase in Google search clicks191%

Increase in leads586%

“Tomorrow’s role models, shaped today.” The homepage of Malvern College is shown on a laptop.

Brief: An agency that specialises in school SEO

Malvern College, a leading family of independent co-educational schools in the UK, launched a new website. So the next step was to find an experienced digital agency to deliver an integrated digital marketing and website development strategy that would:

• Enhance their online presence
• Engage their target audiences
• Elevate their brand positioning

A challenge we were more than happy to accept.

Looking over Malvern College on an early, misty morning.

Approach: Optimising SEO for school website

To achieve what Malvern College were looking for, we created a website optimisation and promotion strategy that covered every angle:

• Full SEO audit: On and off-page recommendations and priorities to define effective SEO for school websites

• Keyword research: Define audience search terms and intent, informing content creation and organisation

• SEO optimisation: On-page structure and technical website functionality

• Foundation workshop: A collaborative workshop to define audience personas, targeting, and content themes

The traditional spires of Malvern College on a sunny day.

• Content creation: Growth through content optimisation and new content opportunities

• Off-page and local SEO: Outreach and linking opportunities, alongside online business profile updates (such as Google My Business)

• KPIs & reporting: What is success in SEO for schools? What reporting will be needed?

Together, we designed the best visibility strategy to match the school's SEO objective: improve Google rankings.

Students walking around the campus of Malvern College.

The Malvern College’s homepage on the screen of a phone.

Solution: Blending education marketing and SEO

We implemented the agreed education marketing and SEO optimisation strategy, and so far we've:

• Put in place all the building blocks of effective SEO for schools
• Reviewed customer journeys
• Implemented full website tracking with benchmarks
• Begun tracking generative AI rankings
• Started positioning the college as the topical authority for SEO and GEO (generative engine optimisation) via optimised blogs

As a result of this SEO for school website strategy, Malvern College now ranks on gen-AI tools and visibility on desktop and mobile has significantly increased.

If you need us, we’ll be adding “agency that specialises in school SEO services” to our CV.

Overlooking the grand Malvern College, surrounded by lush trees.

What our clients say

Guy Jones, Head of Digital Marketing

Malvern College

We really appreciate the commitment you bring to our account and are genuinely pleased to have you as part of the extended Malvern College family.

We’re delighted with the direction things are moving digitally and are looking forward to continuing our collaboration.

Got a project in mind? Let's brew together.

Get in touch