Restaurant Social Media Content: Launching a New Brand

Graphic of Pesto’s logo.
A group of women sit around a table in the Italian restaurant, Pesto, raising their wine glasses in a cheers motion. Various plates of food can be seen on the table along with other people in the background.
Branding & DesignContent MarketingDevelopmentPaid social

Ready to launch a NEW restaurant brand with engaging social media content? Join us as we relaunch Pesto – the UK-based Italian restaurant chain – and Mitchells & Butlers' latest brand. 

Project achievements

Social reach +322%
Video views+802%
Social post clicks+286%
Two people sit at an outside table enjoying Italian food at Pesto. On the dining table a champagne ice bucket, various plates of food, and two champagne flutes are visible.

Brief

After Mitchells & Butlers purchased Pesto, the UK-based restaurant chain known for their authentic Italian sharing plates and small dishes, it was up to us to get their organic restaurant social media content back up and running... So, that's exactly what we did. 

A looping video of a diner pulling apart a suppli al telefono.

Approach

It all began with a content shoot, allowing us to create a suite of assets across multiple reasons to visit and offers – diverse enough to be used across three periods (12 weeks). 

For each, we created a range of formats and sizing, creating an efficient, cost-effective library of assets that could be used for images, Carousels, Reels, and Stories.  

A person using a smartphone to photograph food and drink at a Pesto restaurant table.

Solution

To relaunch Pesto with as much amore is deserved, we led the way with:

• Full-day content shoot: Two on-site social content specialists, including pre-planning and editing after the shoot.

• Bespoke reporting dashboard: An easy-to-understand report following the RACE framework (Reach, Act, Convert, Engage).

• Content strategy, creation, & publishing: This included regular client liaison, a bi-weekly work-in-progress, ongoing client and internal briefings, content planning, and reactive content requests – such as 40% off, trending audio, and more.

• Community management: Daily checks across mentions, DMs, and comments – creating a reactive, in-touch brand.

• Influencer campaign: All of the above created a strong platform for influencer relationships and campaigns.

Close-up of a Pesto restaurant table showing various Italian dishes and drinks. One of the assets created for the restaurant social media content shoot.
Behind-the-scenes photo of a brand photographer snapping social media content inside a Pesto restaurant.
A sunny, flat-lay photo of a table full of food during the Pesto restaurant social media content day.
Flat-lay style photo of a table full of food and drink at a Pesto restaurant social media content shoot.
graphic of Pesto's logo
Tom Woods
Pesto Marketing Project Manager

Brew have been fantastic in helping us get Pesto’s brand and local social channels back up and running. From the initial content shoot through to the ongoing planning, creation and publishing, the team have made the whole process really easy for us. We’ve already seen a really positive impact across our social channels, and we’re excited to see how this continues to grow.

Got a project in mind? Let's brew together.

Get in touch