Start your engines: Content creation for social media

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Branding & DesignContent Marketing

From building an online presence via PR and local community platforms to influencer outreach and content creation for social media, here’s how we created buzz around The Engine Room on a modest budget.

Project achievements

Pieces of hospitality content captured 262
Cost-per-result of traffic £0.05
Cost per conversion £1.77
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Brief

The Engine Room, located within the Derby Holiday Inn, was looking to generate an online presence leading up to its big launch. The team wanted to focus on:

• Instagram
• Facebook
• Paid and organic media platforms

The Engine Room, located within the Derby Holiday Inn, was looking to generate an online presence leading up to its big launch. The team wanted to focus on:

Approach

Our multi-channel approach to content creation was spread across paid advertising, offline and online PR, SEO reach via link building, and half-day shoots for social media assets and beyond.

A crumbed Scotch egg cut in half, resting on a bed of red cabbage.

Here’s how we broke it down:

• Paid social: Ad Account setup, media planning, audience building, tracking setup, creating ad content, building ad campaigns with multiple creatives.

• Paid search: Ad Account setup, keyword research, defining bidding strategies, tracking setup, creating ad campaigns and continual optimisation.

• PR & Digital PR: PR setup, implementation, media liaison and monitoring, press release, and researching creators for content shoots.

• Content creation: Half-day content shoot to support main photography shoot, with a focus on video content for social media.

• Link-building: Creation of various directory listings to increase digital visibility in search.

With this diverse, multi-platform approach to building awareness and conversions, we knew we were on the right track… and the results speak for themselves. 

Solution

The launch campaign delivered strong digital engagement on a modest £1,000 of paid social advertising budget, effectively balancing high-intent search traffic with broad local reach.

Key results included:

• 31,106 impressions
• 2,028 website or listing clicks
• Cost per conversion: £1.77 – demonstrating highly efficient store-visit generation

Performance Max campaigns drove cost-effective digital conversions, while Search campaigns boosted brand visibility for local competitive keywords.

Overall, the campaign maximised the budget to create a significant launch impact in Derby, laying a strong foundation for future marketing efforts.

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What our clients say

Lesley-Ann Cardow, Marketing Manager
Lesley-Ann Cardow, Marketing Manager
Starboard Hotels

Working with Brew on the launch campaign for our new restaurant felt very much like we were in safe hands. The team was incredibly adaptable, bringing great ideas to the table and adjusting the brief and scope to match our budget, timelines and objectives without ever compromising on quality. Their understanding of the hospitality sector, combined with their marketing expertise, meant we were able to run a successful campaign while learning a huge amount along the way.

The standard of the work, the results achieved and the personal, friendly way the Brew team supported us made this a really positive experience and partnership.

Need to start your own engines? Let's brew together. 

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